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| BE YOUR OWN TV |
| ATTEMPTING TO ESCAPE THE BUCOLIC TOWN OF HIS YOUTH, FERNANDO’S RIGHT BRAIN GREW UP ON A DIET OF NATIONAL GEOGRAPHICS, JOLLY RANCHERS AND JACQUES COUSTEAU / MARLIN PERKINS ADVENTURE SPECIALS ON TV. ONCE IN COLLEGE AND COUNSELED TO STUDY SOMETHING USEFUL FERNANDO’S LEFT BRAIN BACKED INTO A PSYCH MAJOR BY ACCRUING SUFFICIENT CREDITS. COLLEGE TAUGHT HIM THAT EVERYTHING WAS RELATIVE AND PERCEPTION WAS ONLY A MATTER OF PERSPECTIVE.....A NARROW LENS OF OUR QUASI-INFORMED BRAINS. NOT FINDING CLINICAL RESEARCH ON RATS APPEALING HE ENROLLED IN ART SCHOOL MUCH TO HIS FATHER'S DISMAY. “YOU CAN’T EAT PHOTO PAPER?” MAKING PRINTS WITH HIS HANDS AND LIVING OFF TOP RAMEN AND PEANUT BUTTER HE WAS MUCH HAPPIER. AFTER ART SCHOOL HE WENT TRAVELING TO PURSUE HIS LIFELONG PASSION IN ETHNOGRAPHY AND CULTURES. HE WOULD BE HIS OWN TV. THE BACKPACK FINALLY CAME OFF 10 YEARS LATER WITH TRAVEL ASSIGNMENTS IN SPAIN, BOLIVIA, TURKEY, THAILAND AND PATAGONIA. IN 2002 HE WAS BLESSED WITH A BEAUTIFUL SON LUCAS ANDES. NOW HE SHOOTS IN A STUDIO AND ON LOCATION FOR ADVERTISING, CORPORATE AND NON-PROFIT CLIENTS. (YEAH I KNOW IT SOUNDS LIKE A BIT OF A SELL OUT BUT DAD WAS RIGHT ABOUT SOME OF THE PHOTO INDUSTRY AND I'M TOO OLD FOR DISCOUNTS ON STUDENT TRAVEL.) HE OCCASIONALLY STILL TAKES TRIPS ON GREEN TORTOISE… P.S. A WORD ON PERCEPTION, AN AESTHETIC REALLY LET’S FACE IT YOU CAN'T TRUST WHAT YOU SEE ANYMORE. WHAT YOU SEE IN PRINT, WEB AND TV COULD HAVE BEEN DOCTORED, BUFFED AND POLISHED TO PROMOTE AN AGENDA OR ANGLE. IF LIFE WERE LIKE PHOTOSHOP WE WOULDN’T NEED PLASTIC SURGEONS ANY MORE ™. WE HAVE CREATIVE TOOLS TO STOP AND CHEAT TIME, THAT GUIDE WHAT WE "LOOK" AT, NOT WHAT WE WANT TO SEE. SO INSTEAD OF RUNNING FROM THE BILLBOARDS..IT’S BETTER TO MAKE YOUR OWN OR AT LEAST BE INFORMED OF WHAT YOU'RE VIEWING AND TAKE IN THE BARRAGE WITH A HEALTHY DOSE OF HUMOR. AND I BELIEVE THERE IS ROOM FOR HUMOR IN MARKETING. PLENTY OF ROOM. |
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